TV direct response pioneer
Max Compton originated the 'pay for leads only' concept in direct response daytime TV. His 30 years experience in the industry began with TV media sales (Channels 7 and 10).
Max understands the system and how it works and has built up a network of contacts to maximise value for our clients.
In 1995,quick to see the enormous potential of TV for direct response sales, he formed Infobreak — which runs over 500 segments a week on metropolitan and regional networks. (Infobreak has produced and run over 1,000 direct response spots, many of them sales record-breakers).
Pioneering 'pay per response' TV
With direct response TV advertising, the word 'response' is obviously the key and in 2008, after 13 years of research, Max created Risk Free TV: where clients pay only for leads.
That's not only an Australian first, it's a world first!
No production or airtime costs
As a client of Risk Free TV, you do not pay for air time or the production of their long form on-air segments. And not only that: the initial commitment is for only 5-10 appearances: surely the most cost-effective way to find out whether leads convert to sales.
Max believes you shouldn't have to pay heaps to produce a TV spot you only run a few times at huge cost.
Max and his team partner with you
We build a partnership to evaluate your product, tailor response mechanisms, delivery platforms, source the best presenters and put together the best TV packages. You get a customised solution designed to provide the highest quality leads — the ones that convert to sales.
“Max knew we were after leads, all Max wanted to know was what was our target market, what our offer was and he organised the rest. From the creative aspect, the talent for the shoot and even call centre details.”
Matt Adams
Marketing Manager- NiagraTherapy
“Max produced a fantastic ad, and it got people calling straight away. Literally within 10 seconds of the ad showing, people were ringing up and asking – what is this product?”
Murray Priestly
Managing Director-Youthceutics
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Contact Max Compton